Truth And Lies In Advertising

taliaThere was a supermarket in my hometown that used to drive me crazy. They’d advertise low, low prices–real bargains, compared to competitors. But then, you’d notice this small note at the bottom of the ad: Plus 10%. (Or worse, you’d discover it when you went to check out that “We have to add 10% to your total.”) So what started out looking like a great bargain turned out to be not much different than you would have gotten at any of the other stores.

Now, I wouldn’t have minded so much if that 10% actually meant something. Like, “We just show our wholesale price on the shelf or ad,” and

Smart Marketing Is, Well, Smarter

What if I told you there’s a new way to market? One that will obsolete the old methods. That will bring about vast fortunes for those who understand it. Failure for those who don’t.

Big words, I know. Give me a few minutes and I think I can prove it. As is so often the case, to understand where we’re headed, you merely have to remember where we’ve been.

Golden Spikes vs. Golden Cables

smOne hundred and thirty years ago, the pounding of a golden spike memorialized an event of enormous consequence. An event awaited with eager anticipation by an entire nation–the completion of the transcontinental railroad.

Several decades ago,

Have You Tried Hypnotherapy In Order To Stop Panic Attacks?

hythHypnotherapy has been tried and tested by many stop a panic attack. So has muscle relaxation techniques. How effective it is really depends on the individual. It is important to know the distinction between theory and practice. If you think it is enough to read about all the ways of how to stop a panic attack, you would be deluding yourself. Like everything else, you need to make it a part of your daily routine and practice these techniques until you become perfect at it. Then, the next time you sense a panic attack coming on; you will know what to do at the right time.

Many people do …

Can One Prevent Data Loss With RAID Arrays?

pdlSometimes, data loss is inevitable, and the user finds himself in situation where he does not have any information left to rely on. Luckily, there are some steps one may consider in order to prevent getting into this problem. Even the best RAID server configurations may run into serious troubles, and may need professional RAID recovery.

The most usual problems one may face are related to viruses, physical damages, hard drive failures, data loss or even multiple hard drive failures. However, there may be cases when the data is not lost for good, and here are some tips to protect the data from home. The first thing to do is …

Becoming A Children’s Author Can Be Easy

bacaSince most agents represent only those children’s authors with an established publishing record, children’s writers are pretty much on their own when it comes to selling the first two or three books, and therefore conferences emphasize marketing, with librarians, bookstore owners, magazine and book editors discussing editorial needs and requirements. In fact, networking for marketing tips is often one of the main reasons many attend these conferences.

Networking may be as simple as sitting down to lunch and asking other writers what they are working on. Soon the conversation turns to publications and book editors that are writer-friendly; if an editor is at the table, she shares the needs of

The Art Of Giving Great Interview

Consider these points for interviewing people for your blog:

taogi1. Make the most of your interviewing time, and give your subject the maximum amount of time to talk. Prepare your questions in advance so that you don’t flounder. To create an atmosphere of easy conversation, don’t keep the list of questions in front of you. Tuck them inside the cover of your notepad or place them discreetly to the side to peek at now and then. Be familiar enough with your questions in advance to be flexible if new material from your subject’s comments and responses pops up, if your interview takes an interesting new slant, or if your

Need To Lose Weight? Easy… If You’re Not Lazy

ntlweGary Gardner, co-author with Brian Halweil of Underfed and Overfed: The Global Epidemic of Malnutrition, says, “The hungry and the overweight share high levels of sickness and disability, shortened life expectancies, and lower levels of productivity — each of which is a drag on a country’s development.” These authors point out some frightening statistics: in the U.S., 55 percent of adults are overweight by international standards, 23 percent of American adults are considered obese, and one-in-five American children are classified as overweight. They note that obesity is much to blame for chronic diseases, such as heart disease and diabetes, which plague our society.

In terms of solutions, the authors suggest,